Privacy Policy

Your privacy is important to us. This Privacy Policy explains how The Drinks Market collects, uses, and protects your personal information when you use our website and services.

1. Information We Collect

We may collect and process the following information:

Email address and account details (if you create an account)
Browsing activity and preferences
Device, browser, and operating system information
IP address and approximate location data
Website usage data through cookies and analytics technologies
Information provided when contacting us or subscribing to communications

2. How We Use Your Information

We use your information to:

Provide and improve our price comparison services
Personalise your experience and product recommendations
Monitor website performance and usage analytics
Send newsletters, offers, and promotional communications (where you have opted in)
Maintain website security and prevent misuse
Comply with legal and regulatory obligations

3. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, remember preferences, analyse website traffic, and support advertising and affiliate services.

You can manage or disable cookies through your browser settings. Some features of the website may not function correctly without cookies enabled.

4. Affiliate Links and Third-Party Services

Some links on The Drinks Market may be affiliate links. This means we may earn a commission if you make a purchase through certain retailer links, at no additional cost to you.

We may also use trusted third-party services for analytics, advertising, email communications, and website functionality. These providers may process limited data on our behalf in accordance with applicable privacy laws.

We do not sell your personal information to third parties.

5. External Retailer Websites

Our website contains links to third-party retailer websites including Tesco, Sainsbury's, ASDA, Waitrose, Ocado, and other retailers.

We are not responsible for the privacy practices, content, or security of external websites. We encourage users to review the privacy policies of any third-party sites they visit.

6. Data Protection and Security

We implement appropriate technical and organisational security measures to protect your personal information from unauthorised access, misuse, loss, or disclosure.

Access to personal data is restricted to authorised personnel and trusted service providers where necessary.

7. Data Retention

We retain personal information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights

Under UK GDPR and applicable data protection laws, you may have the right to:

Access your personal data
Correct inaccurate information
Request deletion of your personal data
Restrict or object to certain processing activities
Withdraw consent for marketing communications at any time
Request a copy of the data we hold about you

To exercise your rights, contact us at:
[email protected]

9. Age Restriction

The Drinks Market is intended for users aged 18 and over. We do not knowingly collect personal information from individuals under the legal drinking age.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements, or business operations. Any updates will be published on this page.